BrandThnk.co
BrandThnk is a boutique consultancy built for fintechs and financial institutions ready to stop blending in and start breaking out. Led by CMOs, powered by bold ideas, and unapologetically anti-status quo, we don’t just advise, we activate.
Meet the BrandThnk Team
Allison Netzer, Founder
Allison brings the rare blend of boardroom cred and brand storytelling magic.
As the best-selling author of Think Like a Brand, Not a Bank, and the strategic brain behind campaigns for names like Dell, Southwest, Kony, Nymbus and the NFL, she's known for pushing companies out of neutral and into next-level growth.
Books
The BrandThnk Collective
We're a collective of sharp minds, strategic hitters, and doers.
From Visa to Y Combinator, Microsoft to JP Morgan Chase, our crew brings big-league experience without the big-agency bloat. Whether you need brand brains, GTM muscle, events or storytelling firepower, we've built the dream team.
Our Method
We don’t sell services—we shape momentum. Our process isn’t linear; it’s layered. Designed to create clarity, validate direction, and drive outcomes, this is how we move brands forward.
Find the Signal
Brand Architecture + Messaging + Positioning
We start by sharpening your story. This is about clarity. Who you are, what you stand for, and how you say it so people believe it.
Test the Truth
AI-Driven Personas + Validation Engine
Before we go to market, we test using PersonaThnk, our proprietary tool that gathers feedback from behaviorally grounded personas.
Make the Move
Go-to-Market Strategy + Product Marketing
From launch to re-launch, we craft market moves rooted in insight, not assumption, for GTM strategies that are impossible to ignore.
Why Choose BrandThnk?
We're not here to fill seats. We’re here to spark shift. BrandThnk is built for leaders who want more than marketing—they want momentum.
1
Strategy at the Core
We're CMO-led, not account-managed. You get real strategic thinking from day one. Smart, tailored, and ready to move markets.
2
Built to Drive Action
No fluff. No filler. Just bold ideas you can actually execute. Everything we deliver is made to move your business forward, not gather dust.
3
Business Case Backed
We don’t just help you build a strategy, we help you sell it. We arm you with what you need to get buy-in and build momentum.
4
Scale What Works
Our work doesn’t walk out the door when we do. We train your team so your strategy scales with you.
Case Study

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A Glimpse Behind the Curtain
We don’t work with everyone and we don’t share everything. Our clients trust us with their biggest strategic moves, and we honor that trust. But every once in a while, there’s a story too good not to tell.
The Challenge
A rising star in financial fraud and dispute management had built a loyal following among director and VP-level buyers. But the sales cycles were long, the value perceived as tactical, and the C-suite stayed at arm’s length. To grow faster (and deeper) they needed a message that spoke executive.
The BrandThnk Shift
We reimagined the firm’s GTM strategy to position them not as a point solution, but as a strategic partner. One word led the transformation: Trust. We reframed trust not as a value, but a business driver that reduces risk, protects brand reputation, and fuels loyalty.
What We Did
  • Audited & Realigned Messaging to elevate from technical features to strategic outcomes
  • Repositioned the Brand to engage C-level buyers on growth, risk, and reputation
  • Shortened Sales Cycles by aligning solutions with executive priorities
  • Created Executive-Facing Assets including briefs and proof-driven case studies
The Impact
  • 🚀 30% Revenue Growth
  • ⏱ 40% Reduction in Sales Cycle
  • 📈 3X Increase in Lead Generation
The Takeaway
When you speak the language of leadership, everything changes. This transformation proves what we believe at BrandThnk: narrative isn’t decoration, it’s strategy. And when it’s aligned with what the C-suite values, it becomes your biggest growth engine.
Let’s Make the Shift
If you’re done with templates, tired of noise, and ready for real strategy - we’re here for it.
Whether you need to clarify, launch, or scale, we help you move what matters.
Let’s find the signal, shape the story, and make the market notice.
Schedule time to start the conversation.