Litmus → Quick Start Guide

From Personas to Performance

A step-by-step implementation guide that gets your first persona-driven campaign live in 2 weeks. Start with the highest-leverage entry point for your team.

Your Implementation Path

1
Choose Entry Point
2
Select Personas
3
Customize
4
Apply
5
Measure

Step 1: Choose Your Entry Point

Don't try to implement all 8 layers at once. Pick the entry point that matches your team's biggest need right now. You can always expand later.

FAST

Layer 8: Messaging Receptivity

Transform your messaging immediately. Start with language that resonates and language that repels.

Best for:
  • Marketing teams launching campaigns this quarter
  • Sales teams struggling with message-market fit
  • Content teams creating thought leadership
Implementation: 3-5 days
IMPACT

Layers 5-7: Sales Context

Understand decision-making psychology, pain points, and buying process. Immediate sales team impact.

Best for:
  • Sales teams with long cycles (6+ months)
  • Account managers managing existing relationships
  • Teams struggling with discovery calls
Implementation: 1-2 weeks
COMPLETE

Full 8-Layer Profile

Complete buyer intelligence across all touchpoints. Build campaigns that feel like inside knowledge.

Best for:
  • Strategic account-based marketing programs
  • Product marketing positioning projects
  • Teams building multi-year GTM strategies
Implementation: 3-4 weeks
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