About Allison
I learned marketing from the sales side.
I spent a decade in sales before I ever touched marketing. That meant I came in knowing what actually moves a buyer, and with no formal training to unlearn. I figured out what worked by testing it, not by following a playbook.
That's still how I work. I founded BrandThnk to be the advisor I wished I'd had: someone who's sat across the table from your buyers, who'll tell you what's working and what isn't, and who leaves your team with a plan they can actually run.
Super proud to be trusted by the companies and institutions below and to have held executive positions at Dell, Kony, Temenos and Nymbus.
