Understand your business DNA, audience mindset, and market context.
execs, sales, product, customers if possible
of existing brand, messaging, GTM plans
internal blockers and external whitespace
and what "breakthrough" looks like
Strategy Brief – distilled insights, aligned goals, and a shared lens
Find the sharpest, clearest articulation of your brand's "why now"
core narrative, proof points, and audience resonance
vision-level to campaign-ready
Brand Positioning Map + Messaging Framework (ready to plug into GTM, content, sales enablement)
Build a practical and punchy GTM plan rooted in your business reality
for traction, not noise
with marketing moments
and what follows it
90-Day GTM Activation Plan (with milestones, roles, content hooks, and external leverage points)
Get others talking about you (not just you talking about you)
media, influencers, analysts
Distribution & Advocacy Toolkit (third-party channels, media angles, customer-led stories)
Turn the strategy into scalable action
to prep activation
for handoff
on adoption and adaptation
Internal Playbook + Training Session
Ensure the strategy can flex with the market
tied to business outcomes
(and what it doesn't)
Impact Dashboard Template (with guidance on how to read, report, and act on it)
Align leadership and energize go-forward motion
with C-suite or GTM leaders
and make the case for change
and ownership
Executive Debrief Presentation (slides + spoken walkthrough + next steps checklist)
BrandThnk is a boutique consultancy for fintechs and financial institutions who want to build a growth brand.
We do this through sharper strategy, stronger positioning, and a proven playbook.
Learn more at brandthnk.co
Book a 30-minute call to discuss your breakthrough opportunity and see if this sprint is right for you.
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