The BrandThnk Toolkit

Use the Tools

Five tools to diagnose your brand, sharpen your messaging, audit your content, understand your buyers, and track your competition.

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Brand Diagnostic

Find out what's actually working. A 10-minute diagnostic that separates signal from activity and gives you a clear read on whether your brand is creating pull.

  • 3-phase assessment in 10 minutes
  • Signal strength vs. activity audit
  • Box-Edge positioning framework
  • Comprehensive PDF report
  • Action plan with priorities
Start the Diagnostic
Know Your Buyers
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Litmus

Better GTM starts with better buyer data. 60 research-grade personas built from 50+ workshops, validated through 200+ sources, and mapped to channel behaviors.

  • 60 research-grade personas
  • 8-layer behavioral model
  • Channel behavioral modes
  • LinkedIn, website, ads, content
  • Free for now
Request Access
Track Competition
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Focal

See what your competitors are actually doing (and spending). Structured competitive intelligence with confidence scoring, not generic AI summaries.

  • 5-phase research methodology
  • Traffic and spend analysis
  • Ad intelligence across channels
  • Partnership mapping
  • Custom research samples
See Sample Research
Content Audit
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90-Day No-Logo Audit

Pull your last 90 days of content. Strip the logo. Score what's left. Five dimensions reveal whether your brand has a distinct operating system or just a production schedule.

  • 5-dimension content scoring
  • Voice, POV, and distinction analysis
  • 90-day content inventory
  • Three-tier diagnosis
  • Printable scorecard
Run the Audit
Messaging
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Sharpen Your Edge

Five passes to turn your rough brand POV into a message only you can own. Start with the category default. End with a message that's distinct, directional, and ready to use.

  • 5-pass messaging framework
  • Category → Audience → Problem → Tension → Edge
  • 3-question edge test
  • Downloadable messaging brief
  • 15 minutes
Find Your Edge

Built around questions worth answering.

Each tool is designed around one specific question: Is your brand actually working? Who are your real buyers? What are your competitors doing? Most teams can't answer any of these precisely. These tools are built to change that.

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