BrandThnk Workshop
The BrandThnk workshop is an immersive process + actionable playbook that gives community FIs the insights, strategy and tools to elevate their brand and drive measurable results.
The Workshop
Using the principles from Allison's best-selling book, Think Like a Brand, Not a Bank, the BrandThnk workshop is fast-paced, action-oriented and fun (yes, fun).
1
Embrace Tension and Creative Contradictions
Think outside the industry and assess where your brand stands today. Evaluate your existing brand perception and identify strengths and weaknesses.
2
Cue the Remix
Lean into what you have a with a new lens; this isn't about a blank slate, it's about combining what you have in fresh, impactful ways.
3
Coach and Compose
What are the blockers to getting a new strategy across the line? Who can help us advocate and make the business case for brand?
The Playbook
Drawing directly from the BrandThnk Workshop, this is your no-fluff guide to brand success. It gives you clear steps and real strategies to up-level your brand.
- Strategy: Set clear brand objectives, understand your target audience, craft a unique value proposition, and develop a content roadmap to support your goals.
- Creation: Create high-quality, on-brand content and assets, with detailed guidelines to maintain consistency across all platforms.
- Distribution: Strategize your content distribution channels, promote effectively, and leverage partnerships to expand your brand's reach.
What to Expect
- 6-hour session, pre-workshop preparation and post-workshop support
- Brand audits, competitive analysis, case studies.
- Evaluation of your current brand and identification of key areas for improvement.
- Detailed action plan with specific implementation steps.
- Follow-up consultation to review progress and provide additional guidance.
Next Steps
The BrandThnk Workshop includes the pre-workshop consultation, 6-hour workshop session, brand audit and analysis, playbook development, and post-workshop support.