Our Rebrand POV
BrandThink.co
The Right Reasons to Rebrand
Slow growth or weak brand awareness? Don't rush to rebrand. Try a new marketing strategy or market research first (we can help there too!). But if your vision, mission, values, and market are out of sync with your brand, rebranding might be the answer.
- Misaligned Vision, Mission, and Values: Your brand no longer represents your core principles.
- Changing Market or Target Audience: Your brand doesn’t connect with your current or desired customers.
- Negative Brand Perception: Your brand has a bad reputation that needs fixing.
The Wrong Reasons to Rebrand
Boredom
Feeling restless with your brand doesn't mean your customers feel the same way.
Crisis-Mode
A rebrand won't fix underlying issues. Most customers and employees can see through a cover up.
Newbie
New leaders may think a rebrand is the quickest way to make a mark, but it doesn't have to be.
Buzz
Rebranding without a solid sales and marketing strategy only generates short-term buzz.
Partial vs. Total Rebrand
Crafting a successful rebranding strategy involves two key choices: partial or total rebrand, and redefining your target market through research. Either way, you’ll need to update your vision, mission, and values.
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3
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Partial Rebrand
Retain brand loyalty
2
Visual Refresh
Suit new offerings or markets
3
Total Rebrand
Complete identity shift
How We Can Help
The BrandThnk workshop is an immersive process + actionable playbook that gives you the insights, strategy and tools to elevate you brand and drive measurable results.