Introducing Focal, Powered by BrandThnk

See what your competitors are actually doing (and spending).

See What You're Missing View the Research

The Blind Spot

It's hard to make brand decisions without the full picture. Focal fixes that.

Your competitors are repositioning, shifting spend, and testing new messages. Focal gives you a structured intelligence picture to quickly respond -- it's the research infrastructure we built because nothing else did this job well enough for our clients.

How Focal Works

Five phases. Every finding scored by confidence level.

This is not a generic AI summary or a secondhand aggregation. Each Focal dashboard follows a structured 11-step workflow combining automated data collection, manual ad research, and strategic synthesis.

01
Web Traffic Analysis
12-month traffic data across desktop and mobile. Flags organic drops greater than 15%, paid spend shifts, and new referral sources driving 5%+ of traffic.
02
Paid Ads Intelligence
Manual research across Meta and LinkedIn ad libraries. Documents creative type, hooks, CTAs, and messaging shifts detected in the last 30-90 days.
03
Referral & Partnership Mapping
Identifies new referral sources, high-volume traffic partners, and partnership signals categorized as integration, co-marketing, or affiliate.
04
Strategic Synthesis
All data synthesized into nine analytical outputs including positioning scores, strategy matrices, pitch angles scored by confidence, and a prioritized playbook.
05
Interactive Dashboard
Ten-section dashboard with executive summary, company profiles, traffic trends, ad intel, and a playbook of quick wins (30-60 days) and long-term plays (12-18 months).
High Confidence
Public company filings, earnings calls, audited financials, official press releases
Medium Confidence
Credit rating reports, third-party revenue estimates, analyst firm research (IDC, Gartner, Datos Insights)
Acknowledged Limitations
Web traffic estimates are directional, not audited. Ad libraries are incomplete for B2B. Win/loss data is absent. Every dashboard says so explicitly.

See It In Action

See the depth before you request your own.

Sample
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Digital Banking

How financial institutions position and sell their digital banking products. Feature comparisons and messaging patterns across competitors.

Competitive positioning analysis Feature and messaging tracking
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Sample
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Bank Analytics

How banks and fintechs use data and analytics to drive decisions. Tracks product capabilities and competitive differentiation across the analytics space.

Go-to-market tracking Capability comparisons
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How We Can Help

Request a custom research sample. No charge.

The market picks the brand it understands fastest. The longer you operate without this picture, the harder the position is to claim. Your custom sample is ready in 5–7 business days.

We got it.

Expect your custom research sample within 5-7 business days.