Synthetic research interviews with AI-simulated personas, grounded in published industry data (FDIC, Federal Reserve, J.D. Power) and 30+ BrandThnk workshops.
You've got some new messaging to get in market, but you have no idea whether your customers will care.
Traditional research takes 6-12 weeks and costs $50,000 or more. Focus groups tell you what people say in a room with free sandwiches, not what they think. Online surveys typically produce data that confirms whatever you already believed.
So, you skip the research and launch with fingers crossed, but when messaging misses, it doesn't just underperform. It adds to the noise your customers are already tuning out.
Synthetic research interviews with AI-simulated personas, grounded in published industry data (FDIC, Federal Reserve, J.D. Power) and 30+ BrandThnk workshops.
Share and we build the personas from FDIC, Federal Reserve, and J.D. Power data -- plus 30+ BrandThnk workshops.
Each persona participates in an 11-turn, three-phase interview, staying in character based on documented behaviors and values. The system analyzes patterns across all personas to surface where customers agree, where they split, and what your messaging is missing.
You receive an executive-ready document with direct quotes from simulated customer interviews and actionable recommendations tied to your specific messaging.