Brand strategy for leaders who already know what needs to change.

Stepping back to see yourself how the market sees you is nearly impossible when you're inside it, you have a day job, and admitting your current story isn't working requires more bravery than most organizations reward.

CMO is an extremely lonely position. No natural colleague. You're not going to talk to the CFO about positioning. So there's no one to bounce things off of without worrying you'll sound dumb. I try to be that person: a confidant who helps leaders trust what they already know.